Volkswagen — Charlie Brandwick

VW Tiguan - “Nuts”

Director: Noam Murrow

New King - Animated Banner

Animated banner supporting the Tiguan launch spot “New King.” This animation was used in media placements across social and video channels.

Golf GTI - “Sleeptalking”

Director: Jake Syzmanski

“Sleeptalking” - 360 Experience

To tell a larger GTI story we created a 360 experience that dove deep into what the guy and dog were dreaming. Without the luxury of a larger budget, we leveraged existing assets and partnered with Frame Store to create original animations. The experience lived on social channels and drove traffic to the GTI page on vw.com.

Only Better
A modular campaign structure allowed us to tell Volkswagen stories paired with feature and retail messaging for multiple car lines. Two libraries, one of car agnostic storytelling and one of running footage, allowed us to efficiently distribute messaging across different geographic and demographic locations.

Only Better - “Open House”

Only Better - “Commuter”

Smart Buy
Simple retail storytelling that leveraged Volkswagen’s advertising history without all that pesky running footage.

Volkswagen Smart Buy - “Fun Loving Families”

Volkswagen Smart Buy - "Turbo Lesson"

Sumer Sales “Clarence Event”

Volkswagen Summer Sales - "Clarence Event", Jetta

Volkswagen Summer Sales - "Clarence Event", Passat